Before we produce our content, one question is which form we should use. The form refers to style, techniques, media and how the elements of design are implemented, while the content is a work’s essence. With the right form, we can organize easily the content so that reader can capture quickly the message. The right form makes the content more compelling.
In the digital age, with the boom of search engine technology and social networking, content has become extremely important for organisations and companies, for they can be seen, make a buzz online and drive business growth.