The Buyer’s Journey refers to the steps that a customer takes before making a purchase decision. Creating content according to Buyer’s Journey is like building a road and guiding your buyers towards your product or service, by answering their questions.
Read the infographic “Create content according to your Buyer’s Journey”. Produce effective content and guide your buyers to make their decision.
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Do you map your content according to Buyer’s Journey? Leave a comment and share your experience.